About JawBuddy
JawBuddy is a personalized self-therapy app for people with painful bruxism and chronic TMJ disorders. We are CE-marked, closing our pre-seed round with leading healthtech experts, and already have first health insurance partners ready.
More than 2,000 people have downloaded JawBuddy. Now we are bringing the app to the many more people who need it.
The role
As Growth Marketing Manager B2C, you own the entire journey from the first ad to paid usage. Your most important lever is social media and content; you are hands-on here and set the tone. We founders are the faces in front of the camera, and you turn that into content that works. The role carries full responsibility from the beginning and is designed to grow into a leadership role with your own team within roughly 18 months.
How we measure success: growth in paying users, conversion rate, and CAC.
What you will do
- Make social media our strongest growth channel. You develop formats that truly reach our target group and edit the videos yourself at first. Once the formats work, you build support around them.
- Build influencer partnerships that fit people with bruxism and CMD.
- Turn reimbursement by statutory health insurers into a strong conversion lever and make the path from installation to subsidized self-therapy as smooth as possible.
- Own App Store Optimization and landing pages and continuously optimize them for more installations and more paid usage.
- Run Google Ads and Apple Search Ads leanly with our agency, set budget and direction, and scale what brings paying users.
What we are looking for
- Proven success in B2C marketing, with a clear focus on mobile apps (subscription models) or healthtech/digital health.
- Full-funnel understanding: you think in App Store KPIs such as CAC, CVR (impression to download / download to trial), and retention, while also having a very strong instinct for creative content and audience psychology.
- Experience building influencer campaigns and managing relationships with creators who have credibility in health.
- Hands-on mentality for the early phase: you have no problem finalizing videos yourself at first, while thinking long term in scalable processes and systems.
- Excellent written and spoken German, high ownership, and motivation to help build a real healthtech startup from the pre-seed phase.
Nice to have
- You understand how reimbursement through statutory health insurers (ZPP-certified prevention offers) works.
- Experience marketing a consumer or health app.
What you can expect
- Full-time, permanent role, starting as soon as possible.
- Hybrid from anywhere in Germany: one week per month you are with us in Leipzig, and we cover travel costs.
- Competitive salary: the exact amount depends strongly on your profile and preferred stock option model (VSOP).
- Real participation in company success through virtual shares, disclosed transparently during the process.
- Fast growth and people management responsibility if successful.
- Full responsibility from day one, the CEO by your side, and plenty of room to leave your mark.
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